Friday, September 23, 2011

Debunking The Hot Water Laundry Myth - Why Are Consumers So Superstitious & Stubborn?

laundry photo One load of laundry before midnight. Image credit:Flickr, Average Jane New York Times has a great piece titled A Dash of Cold Water in which they explain that most consumers still do their laundry in hot water - even in socialist countries like Germany fer Gootsake. Root cause of this silly behavior seems to come down to superstition, with a dash of stubbornness and reluctance to vary from what Ma taught us thrown in for good measure.... Read the full story on TreeHugger

Source: http://www.treehugger.com/files/2011/09/debunking-the-hot-water-laundry-myth-why-are-consumers-so-superstitious.php?campaign=th_rss_science

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